Privacy policy

1) Introduction and Contact Details of the Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about how we handle your personal data when you use our website. Personal data refers to all data that can personally identify you.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is BioTeiGa GmbH, Krawinkel 6, 06647 Bad Bibra, Germany, Tel.: +49 34465 6840100, E-Mail: shop@bioteiga.de. The controller for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

2) Data Collection When Visiting Our Website

2.1 When you use our website for informational purposes only, i.e., when you do not register or otherwise transmit information to us, we only collect data that your browser transmits to the site server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you reached the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data is not passed on or otherwise used. However, we reserve the right to subsequently review the server log files if there are concrete indications of unlawful use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser's address bar.

3) Hosting & Content Delivery Network

Shopify

For hosting our website and displaying the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider's servers. We have entered into a data processing agreement with the provider, which ensures the protection of our visitors' data and prohibits unauthorized disclosure to third parties.

In the case of data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

4) Cookies

To make your visit to our website attractive and to enable the use of certain functions, we use cookies, which are small text files stored on your device. Some of these cookies are automatically deleted after you close your browser (so-called "session cookies"), while others remain on your device for a longer period and allow the storage of page settings (so-called "persistent cookies"). In the latter case, you can find the storage duration in the overview of the cookie settings of your web browser.

If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6(1)(b) GDPR either for the performance of the contract, in accordance with Art. 6(1)(a) GDPR in the case of consent given, or in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

You can configure your browser to inform you about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for specific cases or in general.

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Contacting Us

5.1 Flyweight Chatbot AI

This website uses a live chat system from the following provider: Flyweight GmbH, Jungbuschstraße 28, 68159 Mannheim, Germany

The processing of personal data transmitted via the chat is carried out either in accordance with Art. 6(1)(b) GDPR because it is necessary for the initiation or performance of the contract, or in accordance with Art. 6(1)(f) GDPR due to our legitimate interest in effectively supporting our website visitors. Your data transmitted in this way will be deleted, subject to any statutory retention periods, once the matter in question has been conclusively resolved.
Additionally, further information may be collected and evaluated for the purpose of creating pseudonymized usage profiles using cookies, although this information does not serve your personal identification and is not merged with other data records. If this information has a personal reference, the processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization purposes.

You can prevent the setting of cookies by adjusting your browser settings accordingly. However, this may limit the functionality of our website. You can object to the collection and storage of data for the purpose of creating a pseudonymized usage profile at any time with effect for the future.

We have entered into a data processing agreement with the provider, which ensures the protection of our visitors' data and prohibits unauthorized disclosure to third parties.

5.2 Judge.me

For review reminders, we use the services of the following provider: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom

Exclusively based on your explicit consent in accordance with Art. 6(1)(a) GDPR, we transmit your email address and, if applicable, other customer data to the provider so that they can contact you with a review reminder via email.

You can revoke your consent at any time with effect for the future, either to us or to the provider.

We have entered into a data processing agreement with the provider, which ensures the protection of our visitors' data and prohibits unauthorized disclosure to third parties.

In the case of data transfers to the provider's location, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

5.3 Greyhound

To process customer inquiries, we use the email ticketing system of the following provider: GREYHOUND Software GmbH & Co. KG, Segelfliegerweg 53, 49324 Melle, Germany

If you submit contact inquiries via email through our website, these are stored and organized in the ticketing system to enable chronological processing and improve the service experience. You can always check the current status of the processing of your request using the individually assigned ticket number.

For the organization and processing of inquiries, personal data is collected to the extent provided, at least including first name, last name, and email address, transmitted to the provider, stored, and accessed there.

The legal basis for the processing of this data is our legitimate interest in the efficient design of our customer service, the fastest possible response to your request, and the optimization of our service offering in accordance with Art. 6(1)(f) GDPR.

We have entered into a data processing agreement with the provider, which ensures the protection of our visitors' data and prohibits unauthorized disclosure to third parties.

5.4 When contacting us (e.g., via contact form or email), personal data is processed – exclusively for the purpose of processing and responding to your request and only to the extent necessary for this purpose.

The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6(1)(f) GDPR. If your contact aims at concluding a contract, the additional legal basis for the processing is Art. 6(1)(b) GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been conclusively resolved and provided there are no statutory retention obligations to the contrary.

6) Data Processing When Opening a Customer Account

In accordance with Art. 6(1)(b) GDPR, personal data is collected and processed to the extent necessary when you provide it to us during the opening of a customer account. You can find out which data is required for opening an account from the input mask of the corresponding form on our website.

You can delete your customer account at any time by sending a message to the address of the controller mentioned above. After deleting your customer account, your data will be deleted, provided that all contracts concluded via it have been fully processed, no statutory retention periods are opposed, and we have no legitimate interest in further storage.

7) Use of Customer Data for Direct Marketing

7.1 Subscription to Our Email Newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. The provision of further data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive the newsletter if you expressly confirm your consent to receive it by clicking on a verification link sent to the specified email address.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6(1)(a) GDPR. We store the IP address registered by your internet service provider (ISP) as well as the date and time of registration to be able to trace any possible misuse of your email address at a later date. The data collected by us when you register for the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is legally permitted and about which we inform you in this declaration.

7.2 Shopify Email

The sending of our email newsletters is carried out via this provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

Based on our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provided during newsletter registration to this provider in accordance with Art. 6(1)(f) GDPR so that they can take over the newsletter dispatch on our behalf.

Subject to your explicit consent in accordance with Art. 6(1)(a) GDPR, the provider also carries out a statistical evaluation of the success of newsletter campaigns using web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the newsletter content. Device information (e.g., time of access, IP address, browser type, and operating system) is also collected and evaluated but not merged with other data records. You can revoke your consent to newsletter tracking at any time with effect for the future.

We have entered into a data processing agreement with the provider, which protects the data of our website visitors and prohibits unauthorized disclosure to third parties.

In the case of data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

7.3 Shopping Cart Reminders via Email

If you abandon your purchase with us before completing the order, you have the option to receive a one-time email reminder about the contents of your virtual shopping cart.

The only mandatory information for sending this reminder is your email address. The provision of further data is voluntary and may be used to address you personally. For sending the email, we use the so-called double opt-in procedure, which ensures that you only receive a notification if you expressly confirm your consent by clicking on a verification link sent to the specified email address.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6(1)(a) GDPR for sending a shopping cart reminder. We store the IP address registered by your internet service provider (ISP) as well as the date and time of registration to be able to trace any possible misuse of your email address at a later date. The data collected by us when registering for our email notification service is used strictly for the intended purpose.

You can unsubscribe from the shopping cart reminders at any time by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from our distribution list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is legally permitted and about which we inform you in this declaration.

8) Data Processing for Order Handling

8.1 To the extent necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6(1)(b) GDPR.

If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we will process the contact data provided by you during the order to inform you personally within the scope of our legal information obligations in accordance with Art. 6(1)(c) GDPR. Your contact data will be used strictly for the purpose of communicating updates owed by us and will only be processed by us to the extent necessary for the respective information.

8.2 Post & DHL Shipping (official)

For the preparation of shipping, we use the services of the following provider: Deutsche Post DHL Research And Innovation GmbH, Kurt-Schumacher-Str. 1, 53113 Bonn In accordance with Art. 6(1)(b) GDPR, we transmit digital shipping labels with your delivery information exclusively for the purpose of processing your online order from our order management system to the provider, who then sends them to our local printers to enable printing. The data is only passed on to the extent that this is actually necessary for processing.

8.3 Transfer of Personal Data to Shipping Service Providers

- Deutsche Post

As a transport service provider, we use the following provider: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany

We pass on your email address and/or telephone number to the provider in accordance with Art. 6(1)(a) GDPR before the delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your explicit consent for this during the ordering process. Otherwise, we only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6(1)(b) GDPR. The data is only passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.

You can revoke your consent at any time with effect for the future to the controller mentioned above or to the provider. - DHL

As a transport service provider, we use the following provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

We pass on your email address and/or telephone number to the provider in accordance with Art. 6(1)(a) GDPR before the delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your explicit consent for this during the ordering process. Otherwise, we only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6(1)(b) GDPR. The data is only passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.

You can revoke your consent at any time with effect for the future to the controller mentioned above or to the provider. - DHL Express

As a transport service provider, we use the following provider: DHL Express Germany GmbH, Heinrich-Brüning-Str. 5, 53113 Bonn, Germany

We pass on your email address and/or telephone number to the provider in accordance with Art. 6(1)(a) GDPR before the delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your explicit consent for this during the ordering process. Otherwise, we only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6(1)(b) GDPR. The data is only passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.

You can revoke your consent at any time with effect for the future to the controller mentioned above or to the provider. - DHL Express Austria

As a transport service provider, we use the following provider: DHL Express (Austria) GmbH, Am Europlatz 2 (Objekt G), 1120 Vienna, Austria

We pass on your email address and/or telephone number to the provider in accordance with Art. 6(1)(a) GDPR before the delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your explicit consent for this during the ordering process. Otherwise, we only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6(1)(b) GDPR. The data is only passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.

You can revoke your consent at any time with effect for the future to the controller mentioned above or to the provider. - DHL Austria

As a transport service provider, we use the following provider: DHL Paket (Austria) GmbH, Campus 21, Liebermannstrasse F08/401, 2345 Brunn am Gebirge, Austria

We pass on your email address and/or telephone number to the provider in accordance with Art. 6(1)(a) GDPR before the delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your explicit consent for this during the ordering process. Otherwise, we only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6(1)(b) GDPR. The data is only passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.

You can revoke your consent at any time with effect for the future to the controller mentioned above or to the provider.

8.4 Use of Payment Service Providers (Payment Services)

- Paypal

One or more online payment methods from the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method from the provider where you pay in advance, your payment data provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6(1)(b) GDPR. The transfer of your data in this case is solely for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

If you select a payment method where we pay in advance, you will also be asked to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, data on an alternative payment method) during the ordering process.

In order to safeguard our legitimate interest in determining your ability to pay in such cases, we forward this data to the provider in accordance with Art. 6(1)(f) GDPR for the purpose of a credit check. The provider checks, based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experience), whether the payment option you have selected can be granted with regard to payment and/or default risks.

The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for the contractual processing of payments. - Paypal Checkout

This website uses PayPal Checkout, an online payment system from PayPal that consists of PayPal's own payment methods and local payment methods from third-party providers.

When paying via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – "Pay Later" via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment processing. The transfer is carried out in accordance with Art. 6(1)(b) GDPR and only to the extent necessary for payment processing.

PayPal reserves the right to conduct a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or – if offered – "Pay Later" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6(1)(f) GDPR based on PayPal's legitimate interest in determining your ability to pay. PayPal uses the result of the credit check in relation to the statistical probability of default for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual processing of payments.

If the PayPal payment method "Purchase on Invoice" is available and selected, your payment data will first be transmitted to PayPal to prepare the payment, after which PayPal will forward them to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin ("Ratepay") to process the payment. The legal basis is in each case Art. 6(1)(b) GDPR. In this case, Ratepay carries out an identity and credit check in its own name to determine solvency in accordance with the principle mentioned above and passes on your payment data to credit agencies based on the legitimate interest in determining solvency in accordance with Art. 6(1)(f) GDPR. A list of the credit agencies that Ratepay may use can be found here: https://www.ratepay.com/legal-payment-creditagencies/

If you use the payment method of a local third-party provider, your payment data will first be passed on to PayPal in accordance with Art. 6(1)(b) GDPR to prepare the payment. Depending on your selection of an available local payment method, PayPal will then transmit your payment data to the corresponding provider in accordance with Art. 6(1)(b) GDPR to process the payment:

- Apple Pay (Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland) - Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland) - iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands) - bancontact (Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brussels, Belgium) - blik (Polski Standard Płatności sp. z o.o., ul. Czerniakowska 87A, 00-718 Warsaw, Poland) - eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2 1200 Vienna, Austria) - MyBank (PRETA S.A.S, 40 Rue de Courcelles, F-75008 Paris, France) - Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)

For further data protection information, please refer to PayPal's privacy policy: https://www.paypal.com/de/legalhub/paypal/privacy-full - Shopify Payments

One or more online payment methods from the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

If you select a payment method from the provider where you pay in advance (e.g., credit card payment), your payment data provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6(1)(b) GDPR. The transfer of your data in this case is solely for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

8.5 Electronic Termination Option for Continuous Obligations with Consumers

Consumers who have entered into contracts for paid continuous obligations (e.g., subscription contracts) on this website have the option to terminate them electronically in accordance with the applicable notice periods using an electronic button.

Clicking the button leads to a confirmation page where the consumer can provide further details about the termination, clearly identify themselves, and subsequently submit the termination electronically.

The collection of personal data and its transmission to us in this context is carried out in accordance with Art. 6(1)(b) GDPR and only to the extent necessary for the proper processing of the termination. The provided personal data is also used on the basis of Art. 6(1)(b) GDPR to confirm the receipt of the termination declaration and the termination time in electronic text form. Another legal basis for the processing is Art. 6(1)(c) GDPR. We are legally obliged to provide an electronic termination option for consumer contracts concluded via electronic commerce for paid continuous obligations.

9) Web Analytics Services

9.1 Google (Universal) Analytics

This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which allows an analysis of your use of our website.

By default, when you visit the website, Google (Universal) Analytics sets cookies, which are stored as small text files on your device and collect certain information. This includes your IP address, which is truncated by Google to exclude direct personal identification.

The information is transmitted to Google's servers and processed there. Transfers to Google LLC based in the USA are also possible.

Google uses the collected information on our behalf to evaluate your use of the website, compile reports on website activities for us, and provide further services related to website and internet use. The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google. The data collected through the use of Google (Universal) Analytics is stored for a period of two months and then deleted.

All the processing described above, in particular the setting of cookies on the device used, only takes place if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. Without your consent, Google (Universal) Analytics will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the "Cookie Consent Tool" provided on the website.

We have entered into a data processing agreement with Google, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information on Google (Universal) Analytics can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de, and at https://policies.google.com/technologies/partner-sites

Demographic Characteristics Google (Universal) Analytics uses the special "demographic characteristics" feature and can create statistics that provide information about the age, gender, and interests of site visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups to be identified for marketing activities. However, the collected data cannot be assigned to a specific person and is deleted after being stored for a period of two months.

Google Signals As an extension to Google (Universal) Analytics, Google Signals can be used on this website to create cross-device reports. If you have activated personalized ads and linked your devices to your Google account, Google can, subject to your consent to the use of Google Analytics in accordance with Art. 6(1)(a) GDPR, analyze your usage behavior across devices and create database models, including cross-device conversions. We do not receive personal data from Google, only statistics. If you wish to stop the cross-device analysis, you can deactivate the "Personalized Advertising" function in the settings of your Google account. To do this, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs As an extension to Google (Universal) Analytics, the "UserIDs" feature can be used on this website. If you have consented to the use of Google (Universal) Analytics in accordance with Art. 6(1)(a) GDPR, have set up an account on this website, and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.

The provider has joined the EU-US Data Privacy Framework for data transfers to the USA, which ensures compliance with the European data protection level based on an adequacy decision of the European Commission.

9.2 Google Tag Manager

This website uses the "Google Tag Manager", a service provided by the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google").

The Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analytics services, and for calibrating, controlling, and attaching conditions to them via a uniform user interface. The Google Tag Manager itself does not store any information on user devices or read them. The service also does not perform independent data analyses. However, when the page is accessed, your IP address is transmitted to Google and may be stored there. Transfers to servers of Google LLC in the USA are also possible.

This processing is only carried out if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. Without this consent, Google Tag Manager will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.

We have entered into a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

The provider has joined the EU-US Data Privacy Framework for data transfers to the USA, which ensures compliance with the European data protection level based on an adequacy decision of the European Commission.

Further legal information on Google Tag Manager can be found at https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de

10) Retargeting/Remarketing and Conversion Tracking

Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

We use the Google Ads service to draw attention to our offers on external websites using advertising media (so-called Google AdWords). We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. We are interested in showing you advertisements that are of interest to you, making our website more interesting for you, and achieving a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

As part of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.

Details on the processing triggered by Google Ads Conversion Tracking and Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

All the processing described above, in particular the setting of cookies for reading information on the device used, is only carried out if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available at the following link: https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=de

To address users whose data we have received in the context of business or business-like relationships in a more interest-based advertising manner, we use a customer matching feature within the framework of Google Ads. For this purpose, we electronically transmit one or more files with aggregated customer data (primarily email addresses and telephone numbers) to Google. Google does not have access to clear data but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to match it to existing Google accounts that the data subjects have set up. This allows personalized advertising to be displayed across all Google services linked to the respective Google account.

The transmission of customer data to Google only takes place if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. You can revoke this consent to us at any time with effect for the future. For more information on Google's data protection measures regarding the customer matching feature, please visit: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182 Google's privacy policies can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

The provider has joined the EU-US Data Privacy Framework for data transfers to the USA, which ensures compliance with the European data protection level based on an adequacy decision of the European Commission.

11) Site Functionalities

11.1 YouTube

This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to: Google LLC., USA

When you access a page of our website that contains such a plugin, your browser establishes a direct connection to the provider's servers at the latest when the video is played to load the content. Certain information, including your IP address, is transmitted to the provider.

If the playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, create playback statistics, and prevent abusive behavior.

If you are logged into a user account with the provider during your site visit, your data will be directly assigned to your account when you click on a video. If you do not wish to have your data assigned to your account, you must log out before clicking the play button.

All the aforementioned processing, in particular the setting of cookies for reading information on the device used, is only carried out if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the "Cookie Consent Tool" provided on the website.

The provider has joined the EU-US Data Privacy Framework for data transfers to the USA, which ensures compliance with the European data protection level based on an adequacy decision of the European Commission.

11.2 - hCaptcha

This website uses the CAPTCHA service of the following provider: Intuition Machines, Inc., 350 Alabama St, San Francisco, CA 94110, USA

The service checks whether an input is made by a natural person or abusively by machine and automated processing and blocks spam, DDoS attacks, and similar automated malicious access. To ensure that an action is performed by a human and not by an automated bot, the provider collects the IP address of the device used, recognition data of the browser and operating system type used, as well as the date and duration of the visit and transmits this data to the provider's servers for evaluation.

The legal basis is our legitimate interest in determining individual responsibility on the internet and avoiding misuse and spam in accordance with Art. 6(1)(f) GDPR.

We have entered into a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European data protection level.

11.3 Google Customer Reviews (formerly Google Certified Merchant Program)

We work with Google as part of the "Google Customer Reviews" program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This program gives us the opportunity to obtain customer reviews from users of our website. After you have used our services on our website, you will be asked whether you would like to participate in an email survey from Google.

If you give your consent in accordance with Art. 6(1)(a) GDPR, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate your shopping experience on our website. The review you provide will then be combined with our other reviews and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. Your review will also be used for Google Seller Ratings. As part of the use of Google Customer Reviews, personal data may also be transmitted to the servers of Google LLC. in the USA.

You can revoke your consent at any time by sending a message to the data processing controller or to Google.

The provider has joined the EU-US Data Privacy Framework for data transfers to the USA, which ensures compliance with the European data protection level based on an adequacy decision of the European Commission.

Further information on Google's data protection provisions can be found here: https://business.safety.google/intl/de/privacy/

11.4 Forms App

For conducting surveys or using online forms, we use the services of the following provider: FORMS APP OÜ, Lasnamäe tn 4b-26, 11412 Harju, Tallinn, Estonia

The provider allows us to design and evaluate surveys and online forms. In addition to the personal data you enter into the forms, information about your operating system, browser, date and time of your visit, referrer URL, and your IP address is collected, transmitted to the provider, and stored on the provider's servers.

The storage of the information you enter into the forms is password-protected to ensure that third-party access is excluded and only we can evaluate the data for the purpose specified in the form.

If the processing of personal data is necessary for the fulfillment of a contract with you (this also applies to processing operations necessary for the implementation of pre-contractual measures), Art. 6(1)(b) GDPR serves as the legal basis. If you have given us consent for the processing of your data, the processing is based on Art. 6(1)(a) GDPR. Consent given can be revoked at any time with effect for the future.

We have entered into a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

11.5 Shopsync for Shopify

This website uses the Shopify app "Shopsync" from ShopSync LLC, PO Box 252, Jefferson City, TN 37760, USA. Using Shopsync, the newsletter service "Mailchimp" is synchronized with our Shopify account so that, on the one hand, updates in Mailchimp's email lists (such as a successful opt-out of a newsletter recipient) are automatically stored on Shopify, and on the other hand, new contact data generated via contract conclusions on Shopify is automatically transferred to Mailchimp's email lists.

In the first case, data processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in the effective and cross-system maintenance of advertising address records and the efficient consideration of legally significant status changes.

In the second case, only based on the user's explicit consent in accordance with Art. 6(1)(a) GDPR after a contract conclusion on Shopify for inclusion in the Mailchimp list, their first and last name, address, and email address, along with transaction-related information (purchase amount, time, and date of purchase), are transferred from Shopsync to Mailchimp.

Data transferred in this way is not stored or retained by Shopsync after synchronization. All information synchronized between Shopify and Mailchimp is transmitted using SSL technology, and all transmitted information remains encrypted during the synchronization process.

The synchronization process requires the transmission of information over a secure connection to servers hosted by Amazon Web Services in the USA.

Further data protection information on Shopsync can be found here: https://www.shop-sync.com/privacy-policy

12) Tools and Miscellaneous

12.1 Billbee

For handling accounting, we use the service of the cloud-based accounting software from the following provider: Billbee GmbH, Arolser Str. 10, 34477 Twistetal, Germany

The provider processes incoming and outgoing invoices as well as, if applicable, the bank transactions of our company to automatically record invoices, match them to the transactions, and create the financial accounting from this in a partially automated process.

If personal data is also processed in this context, the processing is based on our legitimate interest in the efficient organization and documentation of our business processes in accordance with Art. 6(1)(f) GDPR.

12.2 DATEV

For handling accounting, we use the service of the cloud-based accounting software from the following provider: DATEV eG, Paumgartnerstr. 6-14, 90429 Nuremberg, Germany

The provider processes incoming and outgoing invoices as well as, if applicable, the bank transactions of our company to automatically record invoices, match them to the transactions, and create the financial accounting from this in a partially automated process.

If personal data is also processed in this context, the processing is based on our legitimate interest in the efficient organization and documentation of our business processes in accordance with Art. 6(1)(f) GDPR.

12.3 Cookie Consent Tool

This website uses a so-called "Cookie Consent Tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "Cookie Consent Tool" is displayed to users when they access the page in the form of an interactive user interface, where they can give consent for certain cookies and/or cookie-based applications by ticking a box. By using the tool, all cookies/services requiring consent are only loaded if the respective user gives the corresponding consent by ticking the box. This ensures that such cookies are only set on the respective user's device if consent has been given.

The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed in this context.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning, or logging cookie settings, this is done in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies and thus in a legally compliant design of our website.

Another legal basis for the processing is Art. 6(1)(c) GDPR. As the controller, we are legally obliged to make the use of technically unnecessary cookies dependent on the respective user's consent.

If necessary, we have entered into a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further information about the operator and the setting options of the Cookie Consent Tool can be found directly in the corresponding user interface on our website.

12.4 Judge.me

To verify and publish customer reviews, we use the services of the following provider: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom

If you submit a review on our website, your first and last name, email address, order date and number, as well as the name and international references (GTIN/ISDNF) of the product, are collected, transmitted to the provider, and evaluated there to decide on the legitimacy of a customer review for a specific order. This processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in ensuring the authenticity of customer reviews by verifying the transactional relationship and preventing review abuse. After the review has been checked and approved, the data is deleted by the provider.

In the case of data transfers to the provider's location, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

13) Data Subject Rights

13.1 The applicable data protection law grants you the following data subject rights (rights of access and intervention) with regard to the controller for the processing of your personal data, with reference to the legal basis for the respective processing requirements:

  • Right of access in accordance with Art. 15 GDPR;
  • Right to rectification in accordance with Art. 16 GDPR;
  • Right to erasure in accordance with Art. 17 GDPR;
  • Right to restriction of processing in accordance with Art. 18 GDPR;
  • Right to notification in accordance with Art. 19 GDPR;
  • Right to data portability in accordance with Art. 20 GDPR;
  • Right to withdraw consent granted in accordance with Art. 7(3) GDPR;
  • Right to lodge a complaint in accordance with Art. 77 GDPR.

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR PREDOMINANT LEGITIMATE INTEREST WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE YOUR RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

14) Duration of Storage of Personal Data

The duration of the storage of personal data is determined based on the respective legal basis, the purpose of processing, and – if relevant – additionally based on the respective statutory retention period (e.g., retention periods under commercial and tax law).

When processing personal data based on explicit consent in accordance with Art. 6(1)(a) GDPR, the data concerned is stored until you revoke your consent.

If there are statutory retention periods for data processed within the framework of contractual or quasi-contractual obligations based on Art. 6(1)(b) GDPR, this data is routinely deleted after the retention periods have expired, provided it is no longer necessary for the fulfillment or initiation of the contract and/or we no longer have a legitimate interest in further storage.

When processing personal data based on Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object in accordance with Art. 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing serves the assertion, exercise, or defense of legal claims.

When processing personal data for the purpose of direct marketing based on Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object in accordance with Art. 21(2) GDPR.

Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data is otherwise deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.